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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills—a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
More about this role
This role is responsible for leading the equity and innovation agenda for a portfolio of brands across SEA markets.
Some of the key accountabilities for this role include (but not limited to)
- Lead end to end new product development on the selected portfolio in SEA. Responsible for on time project delivery while leading several project teams and partnering closely with cross functional teams that includes Consumer Insights, RDQ, Manufacturing, Finance & Sales
- Projects would include leading Agile Innovation Work track in Indonesia besides other identified projects on Core Renovation, Strategic PPA, Line Extensions & key big bet Innovation platforms
- Working closely with the consumer insights team to validate concept and product via qualitative and quantitative research methodologies
- Responsible for brand communication development, partnering closely with the creative agency, market activation, consumer insights and media teams to come up with winning and differentiated communication strategies and world class campaigns supporting the brand objectives
- Responsibilities include leading the briefing and creative development process with the agency, pre and post production testing & partnering with the local marketing teams to tailor the campaigns
- Formulate brand strategies and innovation pipeline based on strong market analysis, competitors’ analysis and internal portfolio analysis. Ensure all brand strategies are underpinned by strong & in-depth consumer understanding.
What you need to know about this position:
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
- Possess a Bachelor or Master’s degree, preferably in Marketing, Business Administration. MBA would be an added advantage
- 6-7 years of FMCG experience in brand/innovation management roles. At least 4-5 years’ experience in consumer marketing in a brand marketing or, innovation role, preferably with FMCG industry
- Experience in regional equity or innovation management roles would be an added advantage
- Strong analytical skills and be able to look at issues from different perspectives
- Strong communication and interpersonal skills to influence senior stakeholders
Travel requirements:
Work schedule:
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
