Social Media Specialist

Job Description:

• Develop and execute SOCIAL MEDIA strategy that align with brand guidelines and content pillars across all SOCIAL MEDIA platforms (Meta, Twitter, TikTok, & YouTube platforms
• Monitor and Optimize SOCIAL MEDIA presence to ensure SOCIAL MEDIA engagement and presence according to Brand’s standard
• Direct the daily content creation, including static image/photo, videos, and copywritin
• Collaborate closely with creative designer team to ensure visually stunning and informative content
• Monitor SOCIAL MEDIA channels for trends, opportunities, and user interactions
• Measure the success of each SOCIAL MEDIA campaign
• Collaborate with the marketing team to align SOCIAL MEDIA efforts with overall marketing goals
• Utilize analytics tools to track and analyze SOCIAL MEDIA performance metrics
• Stay up-to-date with changes in SOCIAL MEDIA algorithms, features, and best practices.
• Provide recommendations for adjustments to SOCIAL MEDIA strategies based on evolving trend

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 year of experience in SOCIAL MEDIA management.
• Having an experience in FMCG or personal care industry is a must
• Demonstrated understanding of SOCIAL MEDIA platforms and trends.
• Strong written and verbal communication skills.
• Creativity and ability to think outside the box to create compelling content.
• Familiarity with SOCIAL MEDIA analytics tools.