Alamat
Bentuk pekerjaanJob Description
Job Description:
- Identify opportunities and execute projects that result in User Growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
- Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes
- Responsible for budget management, target setting and campaign performance
- Review brand health tracking results and identify key areas for brand performance and new growth opportunities
- Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that has strong implications for the business
Requirements:
- Bachelor's Degree in Business / Management, Marketing, or other relevant courses
- 2-4 years of industry experience in the e-Commerce, tech, or digital marketing is beneficial
- Proficient in quantitative analysis as well as performance metrics
- Basic understanding of research frameworks and methods
- Enjoy working in a collaborative and dynamic environment
- Strong analytical, critical thinking, and problem-solving abilities
- Proficient in Microsoft and/or Google suites
