Digital Marketing Manager

Job Description

• Own and manage all DIGITAL MARKETING activities and analytics
• Own ISMAYA's digital awareness and lead acquisition across all channels
• Build a holistic communication plan through all paid and organic channels
• Optimize campaigns to meet key performance indicators
• Collaborate with visual designer to develop creative content for campaign artworks
• Collaborate with content writers to develop compelling messaging in support of messaging
• Implement A/B testing across web, email and advertising platforms to continuously monitor and improve performance through optimized messaging and targeting
• Analyze and report on performance metrics and set up test plans to improve the campaign performance
• Monitor social media channels and social media agency reports
• Build SEO plan for ISMAYA group
• Collaborate with brands to maintain brand's marketing campaign and exposure to customers
• Ensure analytic consistency and accuracy across channels

Job Requirements

• Candidate must at least Bachelor's Degree in Marketing or Communications or Business or other related field.
• Bachelor's degree in marketing, business, communications or other related field.
• 5+ Years of of working experience in E-Commerce, Retail, or F&B Online Marketing experience
• 3+ Years of working experience in building and managing digital promotional campaigns, e.g. email, web banner, social media, web page
• Preferably Manager/Assistant Manager specialized in Digital Marketing or equivalent.
• Understand principles and best practices of Digital Marketing Ecosystem
• Experience managing content management system-based website, including building web pages
• Strong copywriting, analytical and presentation skills
• Fluent with Google Analytics or other web & app tracking platform
• Extreme attention to detail with the ability to successfully organize and prioritize multiple projects in a deadline-driven environment
• Excellent in English
• Required Skill(s): CRM, Digital Marketing, Communication, Campaign, Website