(Global Automotive Parts) Marketing Director

About the Company

The company was established in Indonesia since 1976. The Company manufactures filters, radiators, oil coolers, condensers, brake pipe, fuel pipes, fuel tanks, exhaust systems, and press parts. Their filter brand trademark has been registered to more than 100 countries worldwide. This company has been listed as a public company since 1996, and listed in the Indonesia Stock Exchange. The Company is domiciled in North Jakarta, while the production plant is located in Jakarta and Tangerang. The Company started its commercial operations in 1980.

The Marketing Director will be responsible for developing and executing a cohesive marketing strategy that enhances brand visibility, fosters customer engagement, and drives growth. This strategic role encompasses oversight of all marketing, advertising, and promotional activities. The ideal candidate will bring a mix of creative, analytical, and strategic thinking to the role, capable of crafting and implementing marketing campaigns that resonate with our target markets globally.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with the company's objectives and market trends.
• Lead and inspire a marketing team to achieve outstanding results in brand management, digital marketing, social media engagement, and product marketing.
• Oversee the creation and delivery of compelling marketing materials and campaigns that effectively communicate our product offerings and brand value.
• Conduct market research to identify new opportunities, monitor trends, and understand customer behavior to position our products effectively in the market.
• Collaborate with product development teams to ensure brand consistency and to inform product innovation based on market feedback.
• Manage the marketing budget effectively, ensuring strategic allocation of resources for maximum impact.
• Analyze the effectiveness of marketing campaigns and strategies, and adjust as necessary to meet KPIs and ROI targets.
• Establish and maintain strong relationships with industry professionals, media, and other partners.
• Represent the company at industry events, conferences, and trade shows to enhance brand recognition and develop new business opportunities.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree or MBA is preferred.
• Proven 8+ years experience as a Marketing Director or Senior Marketing role, ideally within the manufacturing or automotive industry.
• Having working background in automotive or heavy industry are preferred.
• Demonstrated success in developing and executing marketing strategies and campaigns that drive growth.
• Strong understanding of market research methods and analysis.
• Solid knowledge of digital marketing tools and techniques.
• Excellent leadership and communication skills, with the ability to inspire a team towards achieving marketing excellence.
• Creative and analytical thinker with a problem-solving attitude.