Integrated Sales & Marketing Manager

Integrated Sales and Marketing Manager

Our client, a pioneering force in the footwear retail sector, celebrated for curating a distinctive collection of top-tier shoes across diverse sales channels, is on the lookout for a dynamic individual to assume the role of Integrated Sales and Marketing Manager. Renowned for seamlessly blending style with comfort, our client is committed to delivering unparalleled customer service and ensuring a delightful shopping experience, both online and in-store.

As the Integrated Sales and Marketing Manager, you will play a pivotal role in optimizing our brick-and-mortar stores and advancing our e-commerce platform. Your responsibilities will revolve around crafting strategies to elevate customer engagement, fostering sales growth, and maintaining a cohesive brand experience across all sales channels.

Key Responsibilities:

• Develop and implement cutting-edge sales strategies that seamlessly integrate both online and offline channels for maximum impact.
• Analyze channel-specific data to comprehend customer behavior and preferences, adjusting strategies to maximize sales and customer satisfaction across the entire customer journey.
• Oversee day-to-day operations of physical stores and the e-commerce platform, ensuring operational excellence and a consistent brand experience.
• Monitor sales figures, manage inventory levels, and forecast future sales to ensure product availability and optimal stock levels for both online and offline channels.
• Lead, motivate, and support sales and operational teams across all channels, fostering a collaborative and high-performance culture.
• Conduct regular training sessions to ensure team proficiency in product knowledge and sales techniques for both in-store and online interactions.
• Collaborate seamlessly with the marketing team to create cohesive and effective campaigns that seamlessly integrate with sales strategies, promoting brand visibility across all channels.
• Engage with customers across multiple channels, gather feedback, and glean insights to enhance the customer experience and foster brand loyalty.
• Enhance the online shopping experience through website optimization, effective online merchandising, and user-friendly navigation.
• Implement unified digital marketing strategies, including SEO, email marketing, and social media, to drive online and offline traffic, conversions, and brand loyalty.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field.
• Minimum of 7 years of experience in sales or marketing leadership, with a proven track record in both offline and online retail.
• Proficiency in omni-channel retailing, encompassing a deep understanding of physical retail operations and e-commerce.
• Strong analytical skills, translating complex data into actionable strategies.
  Outstanding leadership and team management abilities.
• Excellent communication and interpersonal skills, influencing stakeholders at all levels.
• Familiarity with the latest trends in digital marketing and e-commerce technology.
• Willingness to travel between store locations, event and adapt to a flexible work schedule, including weekends and holidays.