Marketing Executive

Responsibilities:

• Develop and execute marketing strategies for online and offline channels tailored specifically to the Indonesian market, aligning with brand objectives. (Specialized in Online sales channel is prioritized)
• Conduct market research and analysis to identify trends, consumer behavior, and competition in the Indonesian fashion industry.
• Collaborate with cross-functional teams to create compelling marketing campaigns, promotions, and activations.
• Manage and optimize digital marketing efforts, including social media, influencer partnerships, and online advertising.
• Establish and nurture relationships with local influencers, partners, and stakeholders to enhance brand visibility.
• Analyze campaign performance metrics and use insights to refine marketing strategies for maximum impact. 
   

Requirements:

• Bachelor's degree in Marketing, Business, Fashion Management, or related field.
• Minimum of 2 years of experience in fashion marketing, preferably in the Indonesian market.
• Deep understanding of Indonesian consumer behavior and fashion trends.
• Proven track record of successful marketing campaigns and brand-building initiatives.
• Experience in Indonesian marketplaces such as Shopee, Tokopedia, Tiktok Shop etc. (including setting up livestream, campaign planning and negotiating with RM)
• Excellent communication, collaboration, and project management abilities.
  Proficiency in both written and spoken Indonesian and English languages.