Alamat- Developing and executing comprehensive marketing strategies to achieve brand objectives and sales targets.
- Conducting market research to identify trends, consumer needs, and competitor activities, and using insights to guide marketing initiatives.
- Creating compelling marketing campaigns and promotions that resonate with the target audience and drive brand awareness.
- Managing product launches, including planning, coordination, and execution of marketing activities to ensure successful market penetration.
- Collaborating with the creative team to develop impactful marketing collateral, advertising materials, and digital content.
- Analyzing marketing performance metrics, tracking ROI, and optimizing campaigns for maximum effectiveness.
- Implement new launches and marketing mix strategies to build integrated, engaging consumer brand experiences and maximize ROI.
- Mobilize and work with other departments (sales, CRM etc.) and partner agencies to build broader business strategy; ensure consistency and alignment in messaging and execution.
- Manage Marketing A&P budget and ensure sales forecast accuracy.
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
- Building and nurturing relationships with key stakeholders, including retailers, partners, and influencers, to expand brand reach and market presence.
- Leading, mentoring, and inspiring a team of marketing professionals, fostering a collaborative and innovative work environment.
