- Develop and execute data-driven marketing strategies for high-quality lead generation
- Understand business owner perspectives to craft compelling messages
- Ideate and create engaging monthly social media content, videos, and persuasive copies to maintain a strong online presence across platforms
- Implement SEO best practices to enhance online visibility
- Identify and target relevant audiences to optimize lead generation
- Build and expand page audiences and followers
- Optimize marketing budgets for cost-effective lead acquisition
- Plan and organize initiatives to boost brand awareness and conversions
- Track, analyze, and manage advertising campaigns and their results across various platforms
- Utilize metrics and data to monitor and adjust marketing strategies for maximum lead generation
- Conduct market research and stay informed about competitor positioning
- Oversee booth design and event-related tasks for expos and events
- Create and design various company materials such as decks, banners, infographics, brochures, flyers, etc.
- Assist in documenting team events and expos