AlamatJob Summary
Responsible for leading the execution and achievement of the ecommerce plans and activities of all brands under PT. EIG Dermal Wellness Indonesia.
Develop strategic partnerships and expand business opportunities. Work closely with internal & marketplaces teams to develop sales strategies, including ecommerce related digital marketing activities and collaborations.
Responsible for digital marketing activities in all aspects of search marketing, affiliate marketing including managing KOL affiliates and online media for ecommerce. Use analytical insights to create actionable strategies that will help increase team’s effectiveness against marketing goals.
Track and measure campaign effectiveness through demand generation analytics and prepare dashboards and reports for effective campaign optimization and executive summaries.
Duties & responsibilities:
Responsible for leading the ecommerce team and working with other teams in the Company including Marketing, Warehouse and Finance for the achievement of the Company’s Ecommerce targets.
Plan, manage and track the implementation of marketing / sales strategies and promotional events on major marketplace stores and official ecommerce websites
Responsible to propose, plan and budget control for any marketing campaign and digital marketing activities.
Develop strategies to drive traffic and increase the engagement to the marketplace stores and official ecommerce websites.
Track and measure the result (conversion rate and ROI) and making the improvement to the marketplace stores and official ecommerce website.
Build and maintain professional relationships with e-commerce accounts to achieve the targets.
Work closely with different internal teams:
Marketing and Creative: to provide updated content that will be shared across e-Commerce platforms and effective execution of marketing/promotional campaign
Warehouse: to process daily sales order and ensure the accuracy and timely delivery of sales orders
Finance: to provide sales report
Analyze e-commerce channels performance by examining the markets, trends and sales data, and perform competitor analysis.
SPECIFICATIONS:
Bachelor's degree in any discipline
Min. 2 years of relevant working experience in a fast-paced skin care/beauty/personal care e-commerce business
Hand-on experience in managing and maintaining e-Commerce channels (especially Shopee, Tokopedia, Lazada) also KOL affiliates
Knowledgeable of the e-Commerce area that includes marketing dan sales strategies, product development, competitive strategies, consumer research, industry trends and usability best practices.
Knowledge of various platforms and online sales strategies and can be used to conduct digital sales conversions.
Having experience in digital marketing
Have passion for skin care/beauty products
Excellent communication skills in Bahasa Indonesia and English (written and oral)
Excellent interpersonal relationship skill and collaboration skill
Proven results of meeting sales goals
Able to analyze data and sales statistics and translate results into better solutions
Strong negotiation skills
Ability to multitask and able to juggle multiple projects at once
