Digital Marketing Manager

KEY RESPONSIBILITIES:

1. Strategic Branding and Sales:

• Develop and implement strategic marketing plans to enhance the brand presence and drive sales on the e-commerce platform and live streaming channels.
• Analyze market trends and competitors to identify opportunities for growth.

2. Content Planning:

• Create and oversee the content plan, ensuring it aligns with the brand identity and resonates with the target audience.
• Collaborate with the creative team to produce compelling visual and written content.

3. Promotions Management:

• Plan and execute promotional campaigns to boost sales and customer engagement.
• Monitor and analyze the performance of promotions, making data-driven decisions for optimization.

4. Live Streaming Coordination:

• Organize and coordinate live streaming events to showcase products and interact with the audience.
• Collaborate with influencers and partners for successful live streaming collaborations.

5. Cross-functional Collaboration:

• Work closely with other departments such as sales, product development, and customer service to ensure cohesive and effective marketing strategies.

JOB REQUIREMENTS:

1. A bachelor's degree in communication, marketing or related major
2. >5 years of proven work experience in Marketing Manager, project manager, Digital Marketing Manager, or related position
3. Good communication in English is preferred
4. Strong problem solving and a good leader for team delegation
5. Thrives a good performance especially in a tight deadline and schedule
6. Knowledge about e-commerce, campaign, social media, KOL, and brand positioning
7. Willing to work from office at North Jakarta