Digital Media Manager-Indonesia

Job Description

Location: Indonesia Department: Marketing & Communications Location: Indonesia Job Description 1. Build and design Digital Media strategy with branding strategist based on objective,
insight, consumer journeys and strong integration between offline and online
media.
2. Working closely with Head of Media, Offline Media, a long with Regional media
team to develop efficient and effective annual/quarterly online media plan for
campaigns to strengthen brand's equity and improve TOMA as well as brand
awareness among target consumer groups:

• Articulate brand online calendar and manage integrated online campaigns

and offline advertising to help brand stand out among competition and
deliver strong brand message.

• Improve traffic performance of brand websites both promoted and organic.
• Gain brand preference among online surfers and build WOM reputation for

the brand.
3. Optimize online media investment effectively through clear tracking and summary.
4. Manage key agencies and media partners to build strong partnership and ensure
good communication.
5. Work together with Brand Strategy team, Performance marketing, Social team,
Creative Team to drive traffic, increase efficiency in driving brand metrics: Reach,
TOMA, etc
6. Develop deep understanding to key competitor online strategy and opportunity in
the market. Job Requirements 1. University graduate with 4-5 years experienced in Online Marketing/Digital Media
Planning related background – either from client side or media agency side are
welcome.
2. Extensive knowledge of Digital Media, Digital Marketing, including but not limited
to: Social Media, Online Media channel (Publishers, OEM, Online Streaming Apps,
OTTs, etc).
3. Familiar and able to set up related online advertising dashboard on Facebook ads
manager, Google Adwords, 3
rd Party Tracker, 3
rd Party Analytic either Web based
or App based.
4. Good sense of responsibilities and dedications.
5. Strong project management skills
6. Ability to multi-task in a fast-paced environment.
7. Ability to employ a good judgment based on data and marketing sense.