Digital Performance Marketing Manager

We seek a Digital Marketer with a data-driven approach and a growth mindset. This individual will spearhead our online marketing strategy, encompassing both paid and organic methods, while focusing on competitive intelligence, messaging, and positioning across various channels.
Responsibilities:

• The primary objective of this role is to maximize acquisition from online channels.
• Responsibilities of the Digital Marketing Manager include planning digital marketing campaigns across web and SEO/SEM channels.
• Various marketing avenues allow the use of key performance indicators (KPIs) to measure campaign effectiveness.
• Foster strong connections between customers and the business.
• Collaborate with marketing, product, and data teams to achieve goals.
• Analyze marketing and content performance as well as cost-effectiveness.
• Act as the authority on marketing and business data excellence.
• Develop a Digital Strategy merging Marketing and Promo Plans to acquire new users and retain existing customers.
• Create an ROI Funnel comparing Official Store Database performance to paid support.
• Work closely with Data Analysts to monitor and update ROI Funnel Data and provide monthly analysis to stakeholders.
• This position reports directly to the head of marketing.
  

Requirements:

• Previous working experience as a Digital Marketing for 5 years
• MA in Marketing, Communications, or a similar relevant field is preferred
• Outstanding communication, presentation, and leadership skills.
• Creative thinker with a vision for crafting marketing communication and business strategy
• Experience in end-to-end campaign development, from planning, executing, and reporting
• Experience working with cross-functional/cross-discipline stakeholders
• Sharp analytical and problem-solving skills
• Attention to detail, high curiosity about business
  

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