- Develops strategy in conjunction with Desa Visesa Concepts, goals and objectives to achieve certain targets which bring the impact to the hotels business and surroundings.
- Ensure the smooth and efficient operations in the department through prompt, effective and proper reservations service to achieve maximum room revenue in order to meet or exceed the revenue target
- Manage and maintain group and transient inventory controls
- Develop, monitor, and adjust sales and pricing strategies
- Provide critical analysis of strategies, room's statistics and demand factors
- Conduct competitive and demand analysis
- Maintain distribution channel data integrity.