Performance Marketing Supervisor

Job Description:

• Plan, implement, and optimize marketing campaigns across digital channels such as paid search, display advertising, paid social media, and other relevant platforms. 
• Continuously monitor and analyze campaign performance metrics, including CTR, CPA, conversion rates, ROAS, and other relevant KPIs. 
• Conduct A/B testing and other optimization techniques to improve campaign performance. 
• Develop and execute end-to-end Performance Marketing strategies to drive customer acquisition, increase & conversion rates
• Collaborate with cross-functional teams and external partners (such as agencies and vendors) to ensure effective campaign execution and performance. 
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC 
• Optimize website performance in the these several metrics: Traffic, bounce rate, Session Duration, Users by analyzing the performance, etc by doing the actionable plan 
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Develop and execute broadcast promotional campaign through Email Marketing, SMS Marketing
• Managing personalized approaches for email marketing, including onboarding, engagement, and retention processes.

Requirement:

• Minimum 1-3  years of experience in Performance Marketing, digital advertising, or related roles.
• Experience with web analytics tools (Google Analytics, Google Tag Manager) and campaign management platforms (e.g., Google Ads, Meta Ads Manager, Tiktok Ads Manager)
• Experience with A/B testing and multivariate experiments
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.