Product Marketing Manager

Responsibilities:

• Develop and execute comprehensive online-to-offline (O2O) supply and demand generation strategies to drive luxury product sales and revenue growth for our 5 services; Concierge, Watches Servicing, Consignment, Direct Sale, and Trade-In.
• ⁠⁠Conduct market research, analysis, and customer insights to identify partnership and collaboration opportunities with luxury brands, suppliers, and other stakeholders to expand the product portfolio and enhance the marketplace's offerings.
• Collaborate with cross-functional teams to create and implement effective go-to-market strategies for new luxury products, including product launches and promotional campaigns.
• Champion a customer-centric approach, focusing on delivering top-notch experiences to luxury marketplace customers at every interaction.
• ⁠⁠Provide support to the sales team by equipping them with the necessary tools, resources, and collateral to effectively promote luxury products.
• Monitor and analyze the performance of strategic growth initiatives, go-to-market strategies, and business development efforts, providing insights and recommendations for optimization.

• Bachelor's degree in Business, Marketing, or a related field from a reputable university.
• A minimum of 7 years of experience in go-to-market strategy, and/or Product Marketing, and/or strategic business development roles in luxury industry, big retailer, well-known start-up companies.
• Adaptable, data-driven, strong analytical & strategic thinking and problem-solving skills, with a track record of developing successful strategies.
• ⁠⁠Proficiency in fundamental strategy and marketing principles, including consumer behavior, competitive landscape, and customer acquisition.
• ⁠⁠Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and top management.
• Demonstrated ability to build a new business vertical from scratch, identify and cultivate business opportunities, partnerships, and relationships.
• Strong understanding or passion of watches, luxury retail, high-end brands, and luxury market trends would be preferable.