Assistant Product Marketing Manager

FOOM Lab Global is Indonesian-based consumer product startup with mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer way of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors. Our main differentiators against competitors are our competitive price point; our refillable pods; and our e-liquid that is produced in-house and locally.

Job Description

• Develop overall marketing programs for assigned product line in order to contribute to the achievement of sales target
• Analyze market trend and potential of product development opportunity
• Build brand strategy and effective plan to achieve business, and growing brand equity in the meantime
• Set tactical marketing plans, product development projects with clear KPI for assigned brands
• Develop brand communication strategies base on market insight, brand objectives to ensure the consistency across the time
• Lead product development projects and work with internal stakeholders to ensure the smoothly product supply

Key Requirement

• Minimum 3 years of experience in handling marketing and brand for products; preferable from FMCG or Cigarette Industry
• Understands product cycle management, product life-cycle improvement and program innovations
• Strong analytical skills and problem-solving skills
• Proven ability to negotiate, persuade and influence related 3rd parties
• Active FOOM user