Responsibilities:
- Plan and execute impactful marketing campaigns to enhance brand recognition and boost sales.
- Manage budgets effectively, analyze outcomes, and ensure financial goals are met.
- Identify and explore new market opportunities through thorough data analysis.
- Evaluate campaign performance and recommend enhancements for better results.
- Develop and implement online strategies to bolster brand reputation.
- Engage with online communities, creating compelling content to maintain an active online presence.
- Monitor social media performance, adapting strategies for optimal engagement.
- Stay current with digital trends and tools, applying them for effective marketing efforts.
- Develop comprehensive communication plans, managing internal and external content seamlessly.
- Collaborate with agencies to create cohesive communication materials.
- Provide strong leadership to the Marketing & Communications Team, reporting to the General Manager.
- Set clear goals, offer regular performance feedback, and oversee budgets and external partnerships.
- Foster team growth, encouraging skill development and a collaborative work environment.
Requirements:
- Experience: Minimum 8 years in the same field with a strong track record.
- Management Skills: Proficiency in managing Profit and Loss (P&L) for a business.
- Leadership: Proven ability to build and lead multifunctional organizations.
- Strategic Thinking: Expertise in developing and executing short and long-term strategies.
- Brand Management: Experience leading global and iconic brands in nutrition, wellness, or beauty categories.
- Digital Proficiency: Familiarity with leveraging digital, social, mobile, and emerging technology platforms for growth.
- CRM and Data-Driven Marketing: Proficiency in leading customer relationship management and data-driven marketing initiatives.
- Team Building: Capability in building and nurturing high-performing teams.
- Distribution Knowledge: Exposure to complex channels and intermediated distribution systems.
- Entrepreneurial Mindset: Demonstrated entrepreneurial mindset with excellent leadership skills.
- Analytical Skills: Strong analytical and strategic business planning abilities.
- Customer Focus: Customer-oriented with the ability to build trust and partnerships.
- Project Management: Capacity to manage a high volume of diverse, complex initiatives.
- Communication: Exceptional communication and presentation skills, both in English and Indonesian.
- Conflict Management: Proficiency in managing conflicts, delivering tough messages, and making difficult decisions.
- Talent Management: Ability to attract, develop, retain, and motivate talent effectively.