Team and Role Introduction:
Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. It is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of its consumers' daily lives in the region and aims to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group, powered by its world-class technology infrastructure.
Responsibilities:
1. Responsible for the design and optimization of user-side shopping guide paths for Lazada's fully hosted business, to improve user conversion efficiency and user retention;
2. Collaborate with product, algorithm and technology teams to optimize and iterate shopping guide channels and products, operate specific shopping guide positions based on different countries' markets, and improve channel traffic and conversion rate;
3. Link with marketing, industry, buyer and supply chain teams to plan and implement goods organization and shopping guide strategies to achieve user experience and user value improvement, and achieve the goal of business efficiency improvement;
4. As a horizontal role, collaborate with multiple countries in strategy design and implementation, able to abstract common capabilities, but also need to differentiate and optimize solutions based on target markets;
5. Combine with data analysis and experimental design and other methods to explore the efficiency and effectiveness of the guide in a thoughtful and structured manner and form an effective methodology;